THE LIST...THE KEY TO YOUR SUCCESSFUL SALES EVENT!

The criteria used for selecting your list could ultimately determine the overall effectiveness of an entire marketing program. While that may sound dramatic, it's actually TRUE. After all, the list determines who will receive your offer, and in a real sense can be viewed as the market itself. The quality of the list represents at least 60% of the success of your direct mail campaign.

Our lists are an accumulation of national consumer information that covers more than 100 million households and over 190 million individuals. In addition to consumer information, our lists are comprehensive data compilations designed for dealers using reliable auto-related data that complies with regulations. We match your dealer's inventory, selling ratios, and customer demographics within your market place. With over 26 years of list experience plus an automotive background utilizing exclusive BUYER PREDICTIVE SOFTWARE to manipulate, merge, purge and de-dup, we are able to target the BEST QUALIFIED BUYERS IN YOUR MARKET..."SMARTER" targeting ultimately leads to INCREASED SALES. We're continuously developing analytical solutions to bring you and your very best prospects together. Furthermore, information on recency, frequency and monetary history (RFM) is gathered and analyzed at each sale enhancing future sales.

 

Lists should always be kept up-to-date...WE ARE THE CLEANEST IN THE BUSINESS...they all say they do removals in-house as well as NCOA, etc. BUT WE DO IT!! Remember, undelivered mail can be a huge waste of money and time for everyone. Our return mail averages almost 5% lower than anyone else. Furthermore, we comply with FEDERAL LAW by making sure that all recipients who request permanent removal from these lists are removed.

 

THE METHODS_ _ _ _ _

Straight vehicle and zip code extraction - the most commonly used within the industry. Can encompass class code (car, truck, van, SUV, etc.), body style (2 door, hatchback, van, family style, etc.), vehicle year, body size (standard, luxury, compact, truck, etc.), vehicle model ( Corolla, Explorer, Accord, Envoy, etc.), and purchase code (new, used, lease, commercial, etc.). WE KNOW HOW TO USE THE PAST TO SELL THE FUTURE!

 

Automotive Owner Mailing List- Presently available in 26 States-updated monthly.

 

Total Market Predictors (TMP) includes Garage Predictors, Purchase Predictors, and Vehicle Budget Predictors

 

Target Score Predictor

 

Buyer Predictive Software and Date - compelling data from every neighborhood in the U.S. in terms of demographic and geographic indicators, this method generates a “picture” of the characteristics of recent automobile buyers. Additional enhancements can be added to target specific makes and/or models. Ex; New Baby/ New Van, New House/ New Vehicle, New Income Level/ New Toys.

 

Ready To Buy - these people are in the peak of their buying cycle without regard for the type of vehicle they currently own. Using this method, a more accurate prediction is achieved since it targets individuals rather than neighborhoods.

 

Mirror-Image Profile - used when dealer can provide their Customer Database during the past 12-24 months. The date is entered into our database Buyer Predictive Software and our program compares similarities in the customers, zips, models, age, sex, etc. etc.

After the database is cleaned up, de-duped and de-commercialized, a trend is established. A model is created and profile is created and other prospects in our database who are most likely to buy in your geographic area within the next 30 days to 6 months are chosen as Mail Prospects.

 

Dominant Vehicle Indicator - this method compiles a number of different criteria (differs from state to state and city to city) to isolate customers who are loyal to their brands and overlays their current lifestyle. Can be useful in metropolitan areas and areas heavily saturated with a variety of auto dealerships.

Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work. Vince Lombardi

CONFIDENTIAL DOCUMENT- Property of Charo LLC dba Scientific Marketing.