Our History
In 1995 when Charlie Rotenberry and his brother David Rotenberry decided to take their skills acquired in top management positions in dealerships located in California and Louisiana, they both had a vision. We will give the Dealer a unique way of capturing a potential buyers attention outside the mainstream medias, referred to by Charlie Rotenberry as the "Bad News Media".
Having come from a strong background in marketing Real Estate, Home Building, and Subdivision Development in the early 1970s through the mid 1980s. Charlie Rotenberry worked in both Sales and Finance Management in a few large dealerships in California and later in Louisiana. It did not take him long to realize that the industry needed a fresh new approach to the traditional "Come On Down" / "Lost Leader" type screamer advertising that seemed to dominate dealerships from coast to coast.
After a lot of brainstorming, the Rotenberry brothers started a creative process that to this day remains one of the most affective and track able way to help dealerships achieve their sales and profitability goals. Striving to stay ahead of the competition and having a real aversion to being lumped into the category Direct Mail, Scientific Marketing's Computerized Target Marketing Programs are continually testing new and innovative ideas.
"He who has the best information is going to have quite an advantage" has always been one of the main recipes in our formula for success. We made a commitment to always be on the cutting edge of the data and information available to us and it remains a foundation of our company.
We offer a wide variety of marketing programs available to just about any dealership marketing budget. Scientific Marketing presently offers a wide variety of mail campaign, hosted or un hosted events, and demographically driven OPT-IN Can Spam Law Compliant email campaigns. The following page will give you an overview of some of our formulas for success
Some of us will do our jobs well and some will not, but we will be judged by only one thing-the result.
Vince Lombardi
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SCIENTIFIC MARKETING
(850) 525-9212 cell
(850) 934-7394 fax
charlier@scientificdelivers.com